The role of perceived social media agility in customer engagement / Fatin Atirah Siman

The reason why we choose this article is because it is analysing the benefit of social media for users especially if it is associating with agility and customer engagement. Customer engagement in the social media is important and it can be a record for a business entity. It focuses on customer-based...

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Bibliographic Details
Main Author: Siman, Fatin Atirah
Other Authors: Jack, Suriani
Format: Book Section
Language:English
Published: Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak 2022
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/65161/1/65161.pdf
https://ir.uitm.edu.my/id/eprint/65161/
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Summary:The reason why we choose this article is because it is analysing the benefit of social media for users especially if it is associating with agility and customer engagement. Customer engagement in the social media is important and it can be a record for a business entity. It focuses on customer-based brand equity (CBBE) which is also important customer engagement.