A study on marketing communications strategies of PPES Ternak Sdn Bhd / John Manggi Labo

• Main Author: Labo, John Manggi
• Format: Student Project
• Language: English
• Published: 2003
• Subjects: Study and teaching. Research; Marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/64671/1/64671.pdf; https://ir.uitm.edu.my/id/eprint/64671/

The research was conducted with the aim of seeking hindsight the effectiveness and appropriateness of marketing communications strategies and mix of PPES Ternak Sdn Bhd in reaching it target audiences. Also, the research was done to determine the other elements of marketing mix. And to recommend the optimal marketing communication mix or/and marketing mix that they Company may employ to increase sales turnover. The area of study is confined to the population within Kuching City North and Kuching City South. For the research sample, employees of SEDC Sarawak and its subsidiary companies was surveyed. With this sample, the findings may not be reflective of the population under study and it is one of the constraints faced. The methodology employed for the survey by using structured questionnaires.