The impact of internal marketing on the organisational culture of ppes works (Sarawak) Sdn Bhd/ Muriyadi Basri

• المؤلف الرئيسي: Basri, Muriyadi
• التنسيق: Student Project
• اللغة: English
• منشور في: 2007
• الموضوعات: H Social Sciences (General); Research
• الوصول للمادة أونلاين: https://ir.uitm.edu.my/id/eprint/84404/1/84404.pdf; https://ir.uitm.edu.my/id/eprint/84404/

The research is to determine the level of related internal marketing variables which might have significant effect on the organizational culture of PPES Works. The research also aimed to find the association between the internal marketing variables and the change in the organizational culture of PPE...