Online purchasing: Malaysian customers awareness factors / Muhammad Taufik Salleh

• Main Author: Salleh, Muhammad Taufik
• Format: Thesis
• Language: English
• Published: 2009
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Electronic commerce
• Online Access: https://ir.uitm.edu.my/id/eprint/64107/1/64107.PDF; https://ir.uitm.edu.my/id/eprint/64107/

While an increasing number of customers in Malaysia frequently shop on the internet, research on what drives customers to shop online has typically been fragmented. This paper therefore proposes a framework about the understanding of customers awareness factor on online purchasing. The review shows...