Online purchasing: Malaysian customers awareness factors / Muhammad Taufik Salleh

While an increasing number of customers in Malaysia frequently shop on the internet, research on what drives customers to shop online has typically been fragmented. This paper therefore proposes a framework about the understanding of customers awareness factor on online purchasing. The review shows...

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Bibliographic Details
Main Author: Salleh, Muhammad Taufik
Format: Thesis
Language:English
Published: 2009
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/64107/1/64107.PDF
https://ir.uitm.edu.my/id/eprint/64107/
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