Enhancing customer experience in information space through perception management strategy / Wan Abdul Hadi Wan Salleh

• Main Author: Wan Salleh, Wan Abdul Hadi
• Format: Thesis
• Language: English
• Published: 2012
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Research. Information retrieval. Information behavior. Information literacy
• Online Access: https://ir.uitm.edu.my/id/eprint/63804/1/63804.pdf; https://ir.uitm.edu.my/id/eprint/63804/

The scattered of information had give an industry difficulty to measures identify and resolve customer experience management issues. This study aims to assess the fundamental of customer perception management. Then customer perception management model will be examined in service industry particularl...