The role of value relevance, ethical standards, and corporate philanthropic in determining customer satisfaction: a study of CSR within the industry of fast food restaurant / Hazwani Che Omar

• Main Author: Che Omar, Hazwani
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: H Social Sciences (General); HF Commerce; Consumer satisfaction; Malaysia; Research; Quantitative research
• Online Access: https://ir.uitm.edu.my/id/eprint/62111/1/62111.pdf; https://ir.uitm.edu.my/id/eprint/62111/

Factors that stimulate satisfaction is a limitless field of study that is great either for academics or those practitioners involved since customer satisfaction is a prominent analyst for future business achievement success. This research distinguishes the relationship between customer values, the c...