The role of social influence model in social media marketing / Saiful Bahri Mohd Kamal... [et al.]

• Main Authors: Mohd Kamal, Saiful Bahri, Zainol, Noorliza, Mahat, Fadhlina, Abdullah, Dahlan, Bahari, Khairil Anuar, Azmi, Nuruddin
• Format: Article
• Language: English
• Published: Universiti Teknologi Mara Cawangan Pulau Pinang 2020
• Subjects: Social aspects. Social marketing; Research; Quantitative research
• Online Access: http://ir.uitm.edu.my/id/eprint/28809/1/AJ_SAIFUL%20BAHRI%20MOHD%20KAMAL%20EAJ%20P%2020.pdf; http://ir.uitm.edu.my/id/eprint/28809/; http://ejssh.uitm.edu.my

Over the past few years, hotel businesses have acknowledged the huge role of social media in facilitating and assisting business growth due to its ease-of-use and speed of reach in nature, which essentially allow businesses to perform a role in social media marketing, where businesses can personally...