Attributes affecting quick service restaurants revisit intention among student of higher learning institutions / Wan Nor Farawahidah Mohd Khamis ... [et al.]

• Main Authors: Mohd Khamis, Wan Nor Farawahidah, Jalis, Mohd Hairi, Azmi, Azila, Abd Rahman, Ahmad Esa
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA Cawangan Pulau Pinang 2022
• Subjects: H Social Sciences (General); Consumer satisfaction; Research; Quantitative research
• Online Access: https://ir.uitm.edu.my/id/eprint/62422/1/62422.pdf; https://ir.uitm.edu.my/id/eprint/62422/; http://ejssh.uitm.edu.my

There is a growing demand for quick service restaurants worldwide. Notwithstanding the rapid growth, quick service restaurant is in a competitive industry in which the business survival depends on their ability to attract and retain their customers. Previous studies found that customers from limited...