A study on service quality toward the customers’ satisfaction at Mahkota Medical Centre Melaka / Muhammad Haziq Shuhaimi, Noor Aini Mohd Shafia and Nur Syuhadah Abdul Rahim

• Main Authors: Shuhaimi, Muhammad Haziq, Mohd Shafia, Noor Aini, Abdul Rahim, Nur Syuhadah
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Medical centers. Hospitals. Dispensaries. Clinics
• Online Access: https://ir.uitm.edu.my/id/eprint/60413/1/60413.pdf; https://ir.uitm.edu.my/id/eprint/60413/

The present research was conducted at Mahkota Medical Centre Melaka (MMC). This study and research conducted intended to know the customers’ satisfaction towards the service quality at MMC which located at Bandar Hilir, Melaka. The service quality (SERVQUAL) model was used to measure service quality...