A study on customers perception towards Sime Tyres product in Alor Setar / Rusnita Abu Bakar

• 第一著者: Abu Bakar, Rusnita
• フォーマット: 学位論文
• 言語: English
• 出版事項: 2000
• 主題: Business; Branding (Marketing); Consumer satisfaction; Customer services. Customer relations
• オンライン･アクセス: https://ir.uitm.edu.my/id/eprint/59946/1/59946.pdf; https://ir.uitm.edu.my/id/eprint/59946/

This project paper is aimed at studying the customer’s perception on Sime Tyres products in Alor Setar area. It is important to study the customer’s perception since it will helped the company to improve their performance in order to meet their customer’s requirement. In order to obtain the data, 3...