Visitors' satisfaction toward Sarawak Cultural Village / Muhammad Khairy Adib Abu Bakar

• Main Author: Abu Bakar, Muhammad Khairy Adib
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/66207/1/66207.pdf; https://ir.uitm.edu.my/id/eprint/66207/

Cultural tourism in Malaysia is expected to be rising in the future. Since Sarawak Cultural Village is cultural sites for tourist, the purpose of this study is to investigate the visitors' satisfaction toward Sarawak Cultural Village. This study have used questionnaire as instrument to get the...