Sony Ericsson / Anna Aidette Jiman ... [et al.]

• Main Authors: Jiman, Anna Aidette, Alister Australia, Cathryn Leigh, Mathew, Denise, David, Irene, Berasap, Lorita Mihiba
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: H Social Sciences (General); Business education; Branding (Marketing); Management; Marketing research. Marketing research companies. Sales forecasting
• Online Access: https://ir.uitm.edu.my/id/eprint/59740/1/59740.pdf; https://ir.uitm.edu.my/id/eprint/59740/

Sony Ericsson was formed by Ericsson and Sony in 2001. In just a few years, Ericsson hand phone managed to become popular and successful around the whole world. . Ericsson then had begun to experience technical problems with its hand phones. Some of the problems are lack of back-up systems and the l...