An awareness study of retailers in Kuala Terengganu on Sajimas Product / Fadhilah Mohamad

• Main Author: Mohamad, Fadhilah
• Format: Student Project
• Language: English
• Published: 1999
• Subjects: Marketing; Management; Product management; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/59701/1/59701.pdf; https://ir.uitm.edu.my/id/eprint/59701/

Marketing is crucial toward success of any company, without a successful marketing operation the company is doomed. On the basis of the marketing plan, other component of business plan can be developed. Nowadays the successful of a company is team-developed, not developed by any individual or function. So the marketing is the central instrument for directing and coordinating the company especially to cause an awareness of company’s products among the public. Based on the study, the level of awareness for MSBC and Sajimas is below fifty percent compared to total respondents of fifty retailers in Kuala Terengganu (population of retailers are based on retailers type namely grocery, wet market, hotel and restaurant). The researcher also observed that retailers’ decision to purchase or not to purchase Sajimas based on certain factors including pricing, promotion, packaging, halal product, shape, product availability in market and competitors’ products. It is believed that the effectiveness of selling must be preceded by several marketing activities such as needs assessment, marketing research, product development, pricing and distribution so that products are available in market. If the marketer does a good job of identifying consumer needs, developing appropriate products and pricing, distributing and promoting them effectively, the awareness of products will easily spread out and will stimulate demand for them.