An awareness study of retailers in Kuala Terengganu on Sajimas Product / Fadhilah Mohamad

• Main Author: Mohamad, Fadhilah
• Format: Student Project
• Language: English
• Published: 1999
• Subjects: Marketing; Management; Product management; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/59701/1/59701.pdf; https://ir.uitm.edu.my/id/eprint/59701/

Marketing is crucial toward success of any company, without a successful marketing operation the company is doomed. On the basis of the marketing plan, other component of business plan can be developed. Nowadays the successful of a company is team-developed, not developed by any individual or functi...