Analysis on retailers perceptions and preferences towards the Jasmine Super New / Norhasimah Kassim

• Main Author: Kassim, Norhasimah
• Format: Student Project
• Language: English
• Published: 1999
• Subjects: Consumer satisfaction; Customer services. Customer relations; Department stores; Personnel management. Employment management; Performance standards
• Online Access: https://ir.uitm.edu.my/id/eprint/59667/1/59667.pdf; https://ir.uitm.edu.my/id/eprint/59667/

In studying the analysis on retailers perceptions and preferences towards the Jasmine Super New, the most important thing to know is the customer behaviour. This is because consumers make many buying decisions every day. Most large companies make a research on consumer buying, where they buy, how and how much they buy, when they buy and why they buy. Marketers can study consumer purchases to find answers to questions about what they buy, why they buy and what factors that influence them to buy the products. In this research, the Jasmine Food Corporation Sdn Bhd (JFC) need to understand how customer will respond to different products features, brands, prices, packaging and advertising appeals has a great advantage over its competitors. Beside, the distribution channel which is also paramount importance to determine JFC’s good reputation and customers acceptance. Through the effective distribution channel, it can make successful intermediaries to bring their products to the market. In my view, JFC has a good performance in doing their operation of manufacturing and selling the rice. For example they have their own procedures which has to be followed by retailers before they become the JFC’s customers. The retailers need to provide the duplicate of business