Analysis on retailers perceptions and preferences towards the Jasmine Super New / Norhasimah Kassim

• Main Author: Kassim, Norhasimah
• Format: Student Project
• Language: English
• Published: 1999
• Subjects: Consumer satisfaction; Customer services. Customer relations; Department stores; Personnel management. Employment management; Performance standards
• Online Access: https://ir.uitm.edu.my/id/eprint/59667/1/59667.pdf; https://ir.uitm.edu.my/id/eprint/59667/

In studying the analysis on retailers perceptions and preferences towards the Jasmine Super New, the most important thing to know is the customer behaviour. This is because consumers make many buying decisions every day. Most large companies make a research on consumer buying, where they buy, how an...