Creativity in marketing: a study of its relevance with service quality to KOP Computer Sdn Bhd / Zatil ‘Adilah Abu Yazib

• Main Author: Abu Yazib, Zatil ‘Adilah
• Format: Student Project
• Language: English
• Published: 1999
• Subjects: Business education; Marketing; Management; Product management; Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/59624/1/59624.pdf; https://ir.uitm.edu.my/id/eprint/59624/

Creativity in marketing is the understanding of people and feeling to identify customer needs and wants, determines which target markets the organization can serve best, designs appropriate products and services and programs to serve these markets. It guides as a business strategy. This study search...