Creativity in marketing: a study of its relevance with service quality to KOP Computer Sdn Bhd / Zatil ‘Adilah Abu Yazib

Creativity in marketing is the understanding of people and feeling to identify customer needs and wants, determines which target markets the organization can serve best, designs appropriate products and services and programs to serve these markets. It guides as a business strategy. This study search...

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Bibliographic Details
Main Author: Abu Yazib, Zatil ‘Adilah
Format: Student Project
Language:English
Published: 1999
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/59624/1/59624.pdf
https://ir.uitm.edu.my/id/eprint/59624/
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