A study on the customer satisfaction toward Integrated Services Digital Network (ISDN)-Basic Rate Interface (BRI) services by Telekom Malaysia Berhad within Pahang / Shahredza Abdul Rashid

• Main Author: Abdul Rashid, Shahredza
• Format: Student Project
• Language: English
• Published: 1998
• Subjects: Branding (Marketing); Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/59383/1/59383.pdf; https://ir.uitm.edu.my/id/eprint/59383/

The government effort to increase the efficiency of government agencies has created higher demand for telecommunications services in Malaysia. Telekom Malaysia Berhad adopts a proactive attitude toward advancement in telecommunications technology and capitalizes on innovative breakthrough to provide modem and up-to-date telecommunication services. Computers and communications have become interdependent and their technologies have merged into information technology (IT). The Personal Computer (PC) will also double as an Integrated Service Digital Network (ISDN) terminal, a telecommunication service that enables a user to exchange voice, text, image and data simultaneously with his "telephone" set. The ISDN has been commercialized in 1993 since has been introduced in 1989. The shift to digital technology from analogue has brought more alternatives to the users who demand for better and less expensive service. There are today various ISDN applications available in the market place for different market sector such as banking, manufacturing, real estate, oil industries and so on. The focal point of the research is the ISDN (BRI) customer, to know how well Telekom Malaysia Berhad providing the best deal for the best service. The urge of this study is to identify the satisfaction level of customer within Pahang toward Telekom Malaysia Berhad's services to assist the management in designing the ISDN (BRI) marketing strategies