The conflicts faced by salesperson when handling channel members at Faiza Marketing Sdn Bhd (retailers, wholesalers, restaurants & food institutions): a case study of Faiza Marketing Sdn Bhd / Mohamad Shahrul Fitri Mohamad Dzoha

According to Faiza Marketing Sdn Bhd (FMSB) 2013, gross profit shows about RM 1,595,154.53 and their keep increasing their sales target from year to year. This situation gives opportunity to FMSB to generate more income and can generate new strategy to make their spices can be accept in the market a...

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Bibliographic Details
Main Author: Mohamad Dzoha, Mohamad Shahrul Fitri
Format: Student Project
Language:English
Published: 2014
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/66590/2/66590.pdf
https://ir.uitm.edu.my/id/eprint/66590/
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