Reminder for social commerce impulsive buying behavior on facebook: a case study among UiTM Jasin’s students / Khairunisa Nur Liyana Yusrie Michael

• Main Author: Yusrie Michael, Khairunisa Nur Liyana
• Format: Thesis
• Language: English
• Published: 2018
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Social groups. Group dynamics; Facebook
• Online Access: https://ir.uitm.edu.my/id/eprint/55741/1/55741.pdf; https://ir.uitm.edu.my/id/eprint/55741/

Social media is subset of social commerce and Facebook is the most popular social media platform that being commonly used by people. Basically, it is a site that used on the internet today. There is much seller use a social media as a platform to do a business and sell their products and services. Since, social media become trend and known by people it occur some issues related to impulsive buying behavior. Therefore, there is a lack of research being done by other researchers about how to reduce impulsive buying behavior. This research offer literature review that to explain from the existing reminder applications, impulsive buying, in social media until prototype that will be used. A new model includes factors that lead to impulsive buying behavior had been constructed as references to design reminder prototype. The model had been applied and paper prototyping had been done based on it.