Reminder for social commerce impulsive buying behavior on facebook: a case study among UiTM Jasin’s students / Khairunisa Nur Liyana Yusrie Michael

• Main Author: Yusrie Michael, Khairunisa Nur Liyana
• Format: Thesis
• Language: English
• Published: 2018
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Social groups. Group dynamics; Facebook
• Online Access: https://ir.uitm.edu.my/id/eprint/55741/1/55741.pdf; https://ir.uitm.edu.my/id/eprint/55741/

Social media is subset of social commerce and Facebook is the most popular social media platform that being commonly used by people. Basically, it is a site that used on the internet today. There is much seller use a social media as a platform to do a business and sell their products and services. S...