A study on the relationship of The LibQUAL dimensions that affecting users’ satisfaction towards academic library at Universiti Utara Malaysia (UUM) Sintok, Kedah / Nornusaibah Isa and Ainaa Syafiqah Mohd Khalil

• Main Authors: Isa, Nornusaibah, Mohd Khalil, Ainaa Syafiqah
• Format: Student Project
• Language: English
• Published: 2019
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/54805/1/54805.pdf; https://ir.uitm.edu.my/id/eprint/54805/

The main objective of this research project is to find out the factors of affecting users’ satisfaction towards academic library. The five dimensions of LibQUAL model services are tangibility, reliability, responsiveness, assurance and empathy will be discussed further in this research studies. Past...