A study on the relationship of The LibQUAL dimensions that affecting users’ satisfaction towards academic library at Universiti Utara Malaysia (UUM) Sintok, Kedah / Nornusaibah Isa and Ainaa Syafiqah Mohd Khalil

• Main Authors: Isa, Nornusaibah, Mohd Khalil, Ainaa Syafiqah
• Format: Student Project
• Language: English
• Published: 2019
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/54805/1/54805.pdf; https://ir.uitm.edu.my/id/eprint/54805/

The main objective of this research project is to find out the factors of affecting users’ satisfaction towards academic library. The five dimensions of LibQUAL model services are tangibility, reliability, responsiveness, assurance and empathy will be discussed further in this research studies. Past researcher’s work will helpful in develop the hypothesis in this research project. The research is done through distributing questionnaire to respondents while the target population is all the students in Universiti Utara Malaysia (UUM) Sintok, Kedah. During the process of analysing data, the Statistical Package for Social Science (SPSS) version 25 was used. Respondent’s feedback was analysed and presented through the test of Pearson’s Correlation Analysis and Multiple Regression Analysis. The research finding tells us that all of these relationships were found to be significant. Based on the findings, it also found most of the users’ were satisfied with the services provided by the academic library in Universiti Utara Malaysia (UUM) Sintok, Kedah and the most dominant factor affecting users’ satisfaction towards academic library in Universiti Utara Malaysia (UUM) Sintok, Kedah was tangibility. As the finalist of this research study, discussion on major findings, limitation as well as recommendation for future research will be discuss in more detailed.