Level of awareness towards brand equity among Malay entrepreneurs in food industry in Terengganu / Muhammad Abi Sofian Abd Halim, Wan Asri Wan Ab Aziz and Zainuddin Zakaria

• Main Authors: Abd Halim, Muhammad Abi Sofian, Wan Ab Aziz, Wan Asri, Zakaria, Zainuddin
• Format: Research Reports
• Language: English
• Published: 2008
• Subjects: Economics; Entrepreneurship. Risk and uncertainty; Marketing; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Malaysia
• Online Access: https://ir.uitm.edu.my/id/eprint/54594/1/54594.pdf; https://ir.uitm.edu.my/id/eprint/54594/

Today, most of local entrepreneurs who are involved in small and medium industry (SMI) have encouraged producing a quality product to fulfill the consumer requirement. Entrepreneurs also have to know a new trend in product development like a promotion, packaging, labeling and branding. Government ha...