A study of customer’s satisfaction towards service quality / Mohd Asri Md Daud

• Main Author: Md Daud, Mohd Asri
• Format: Student Project
• Language: English
• Published: 2010
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Malaysia; Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/53902/1/53902.PDF; https://ir.uitm.edu.my/id/eprint/53902/

Customer satisfaction means the degree of overall pleasure or contentment felt by the customers, resulting from the ability of the services to fulfill the customer’s desires expectations and need in relation to the services. The objective this study is to investigate how strong the factors that infl...