Celebrity Endorsements On Social Media Towards Consumers Behavior / Alia Tasnim Mohd Anuar

• Main Author: Mohd Anuar, Alia Tasnim
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Social influence. Social pressure; Facebook; Twitter; Deviant behavior. Social deviance
• Online Access: https://ir.uitm.edu.my/id/eprint/53646/1/53646.pdf; https://ir.uitm.edu.my/id/eprint/53646/

Since the inception of social media, it has been widely adopted by users of various demographics around the globe. Celebrities are among those that have adopted social media as a means of communicating and interacting with their brands. These platforms also provide a way for celebrities to promote d...