Celebrity Endorsements On Social Media Towards Consumers Behavior / Alia Tasnim Mohd Anuar
Since the inception of social media, it has been widely adopted by users of various demographics around the globe. Celebrities are among those that have adopted social media as a means of communicating and interacting with their brands. These platforms also provide a way for celebrities to promote d...
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Format: | Student Project |
Language: | English |
Published: |
2018
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Online Access: | https://ir.uitm.edu.my/id/eprint/53646/1/53646.pdf https://ir.uitm.edu.my/id/eprint/53646/ |
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