Non-Muslim travelers influence in choosing halal food / Mazlina Mahdzar … [et al.]

This study aims to examine the factors influencing non-Muslim travelers in choosing halal food in Malaysia. This study used judgmental sampling, and about 384 are randomly selected but only applicable to local non-Muslim travelers. Questionnaires were distributed to respondents at five Malay delicac...

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Bibliographic Details
Main Authors: Mahdzar, Mazlina, Zainudin, Nur Aqila Izzatie, Abd Halim, Ummi Fadzillah, Afazal, Alia Fasha
Format: Article
Language:English
Published: Universiti Teknologi MARA 2021
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/53278/1/53278.pdf
https://ir.uitm.edu.my/id/eprint/53278/
https://myjms.mohe.gov.my
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