Non-Muslim travelers influence in choosing halal food / Mazlina Mahdzar … [et al.]
This study aims to examine the factors influencing non-Muslim travelers in choosing halal food in Malaysia. This study used judgmental sampling, and about 384 are randomly selected but only applicable to local non-Muslim travelers. Questionnaires were distributed to respondents at five Malay delicac...
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Universiti Teknologi MARA
2021
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Online Access: | https://ir.uitm.edu.my/id/eprint/53278/1/53278.pdf https://ir.uitm.edu.my/id/eprint/53278/ https://myjms.mohe.gov.my |
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my.uitm.ir.532782021-11-12T03:50:10Z https://ir.uitm.edu.my/id/eprint/53278/ Non-Muslim travelers influence in choosing halal food / Mazlina Mahdzar … [et al.] Mahdzar, Mazlina Zainudin, Nur Aqila Izzatie Abd Halim, Ummi Fadzillah Afazal, Alia Fasha Food industry and trade. Halal food industry. Certification Halal food This study aims to examine the factors influencing non-Muslim travelers in choosing halal food in Malaysia. This study used judgmental sampling, and about 384 are randomly selected but only applicable to local non-Muslim travelers. Questionnaires were distributed to respondents at five Malay delicacy restaurants in Kuala Lumpur and were used for data analysis. The statistical analysis for social science (SPSS) was used to analyse and interpret. Regression results show a significant positive relationship between factors of food assurance, acculturation and personality traits in influencing non-Muslim travelers choosing halal food. Of these three factors, food assurance proved to have the most significant impact on halal food choice. The implications and limitations of the study are also discussed. Universiti Teknologi MARA 2021 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/53278/1/53278.pdf ID53278 Mahdzar, Mazlina and Zainudin, Nur Aqila Izzatie and Abd Halim, Ummi Fadzillah and Afazal, Alia Fasha (2021) Non-Muslim travelers influence in choosing halal food / Mazlina Mahdzar … [et al.]. Journal of Emerging Economies & Islamic Research, 9 (3): 10. pp. 40-49. ISSN (e-ISSN): 2289-2559 https://myjms.mohe.gov.my |
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Food industry and trade. Halal food industry. Certification Halal food Mahdzar, Mazlina Zainudin, Nur Aqila Izzatie Abd Halim, Ummi Fadzillah Afazal, Alia Fasha Non-Muslim travelers influence in choosing halal food / Mazlina Mahdzar … [et al.] |
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This study aims to examine the factors influencing non-Muslim travelers in choosing halal food in Malaysia. This study used judgmental sampling, and about 384 are randomly selected but only applicable to local non-Muslim travelers. Questionnaires were distributed to respondents at five Malay delicacy restaurants in Kuala Lumpur and were used for data analysis. The statistical analysis for social science (SPSS) was used to analyse and interpret. Regression results show a significant positive relationship between factors of food assurance, acculturation and personality traits in influencing non-Muslim travelers choosing halal food. Of these three factors, food assurance proved to have the most significant impact on halal food choice. The implications and limitations of the study are also discussed. |
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Article |
author |
Mahdzar, Mazlina Zainudin, Nur Aqila Izzatie Abd Halim, Ummi Fadzillah Afazal, Alia Fasha |
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Mahdzar, Mazlina Zainudin, Nur Aqila Izzatie Abd Halim, Ummi Fadzillah Afazal, Alia Fasha |
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Mahdzar, Mazlina |
title |
Non-Muslim travelers influence in choosing halal food / Mazlina Mahdzar … [et al.] |
title_short |
Non-Muslim travelers influence in choosing halal food / Mazlina Mahdzar … [et al.] |
title_full |
Non-Muslim travelers influence in choosing halal food / Mazlina Mahdzar … [et al.] |
title_fullStr |
Non-Muslim travelers influence in choosing halal food / Mazlina Mahdzar … [et al.] |
title_full_unstemmed |
Non-Muslim travelers influence in choosing halal food / Mazlina Mahdzar … [et al.] |
title_sort |
non-muslim travelers influence in choosing halal food / mazlina mahdzar … [et al.] |
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Universiti Teknologi MARA |
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2021 |
url |
https://ir.uitm.edu.my/id/eprint/53278/1/53278.pdf https://ir.uitm.edu.my/id/eprint/53278/ https://myjms.mohe.gov.my |
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