A case study Ban Hoe Seng Auto: determinant of Honda distributor selection by customer / Dayang Irene Syahira Bahaman

• Main Author: Bahaman, Dayang Irene Syahira
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Organizational effectiveness. Performance measurement; Marketing; Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/53168/2/53168.pdf; https://ir.uitm.edu.my/id/eprint/53168/

The problem statement which is one three component which is firm infrastructure, marketing capabilities and logistic capabilities. The objective of this research is to identify factors that significantly influence the of Honda distributor selection by customer. Other than that, this study tend to id...