A study on the factors that influence customer's intention to buy organic product / Nadiah Shihnan

• Main Author: Shihnan, Nadiah
• Format: Monograph
• Language: English
• Published: Bachelor of Business Administrations (Hons) Marketing 2018
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: https://ir.uitm.edu.my/id/eprint/53146/1/53146.pdf; https://ir.uitm.edu.my/id/eprint/53146/

The purpose of this research is to study the factors that influence customer's intention to buy organic product. Besides that, the researcher also wants to recommend the company to improve their strategy to enhance purchase from their customer. A questionnaire was distributed to 100 customers r...