A study on the factors that influence customer's intention to buy organic product / Nadiah Shihnan
The purpose of this research is to study the factors that influence customer's intention to buy organic product. Besides that, the researcher also wants to recommend the company to improve their strategy to enhance purchase from their customer. A questionnaire was distributed to 100 customers r...
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Bachelor of Business Administrations (Hons) Marketing
2018
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my.uitm.ir.531462022-01-26T02:48:03Z https://ir.uitm.edu.my/id/eprint/53146/ A study on the factors that influence customer's intention to buy organic product / Nadiah Shihnan Shihnan, Nadiah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives The purpose of this research is to study the factors that influence customer's intention to buy organic product. Besides that, the researcher also wants to recommend the company to improve their strategy to enhance purchase from their customer. A questionnaire was distributed to 100 customers randomly in Segamat Johor. The health consciousness, knowledge & education, habit & attitudes and environment concerns were examined as independent variables. Limitation and discussion of future research are provided. Based on this chapter, the study will discuss about the background of the studies and how the studies prove that the research is relevant. It is also including the problem statement, research question, research objectives, and scope of the study, hypothesis, limitation and the significance of the study which with be explained below. Bachelor of Business Administrations (Hons) Marketing 2018 Monograph NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/53146/1/53146.pdf ID53146 Shihnan, Nadiah (2018) A study on the factors that influence customer's intention to buy organic product / Nadiah Shihnan. Other. Bachelor of Business Administrations (Hons) Marketing, Segamat, Johor. |
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Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives |
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Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Shihnan, Nadiah A study on the factors that influence customer's intention to buy organic product / Nadiah Shihnan |
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The purpose of this research is to study the factors that influence customer's intention to buy organic product. Besides that, the researcher also wants to recommend the company to improve their strategy to enhance purchase from their customer. A questionnaire was distributed to 100 customers randomly in Segamat Johor. The health consciousness, knowledge & education, habit & attitudes and environment concerns were examined as independent variables. Limitation and discussion of future research are provided. Based on this chapter, the study will discuss about the background of the studies and how the studies prove that the research is relevant. It is also including the problem statement, research question, research objectives, and scope of the study, hypothesis, limitation and the significance of the study which with be explained below. |
format |
Monograph |
author |
Shihnan, Nadiah |
author_facet |
Shihnan, Nadiah |
author_sort |
Shihnan, Nadiah |
title |
A study on the factors that influence customer's intention to buy organic product / Nadiah Shihnan |
title_short |
A study on the factors that influence customer's intention to buy organic product / Nadiah Shihnan |
title_full |
A study on the factors that influence customer's intention to buy organic product / Nadiah Shihnan |
title_fullStr |
A study on the factors that influence customer's intention to buy organic product / Nadiah Shihnan |
title_full_unstemmed |
A study on the factors that influence customer's intention to buy organic product / Nadiah Shihnan |
title_sort |
study on the factors that influence customer's intention to buy organic product / nadiah shihnan |
publisher |
Bachelor of Business Administrations (Hons) Marketing |
publishDate |
2018 |
url |
https://ir.uitm.edu.my/id/eprint/53146/1/53146.pdf https://ir.uitm.edu.my/id/eprint/53146/ |
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1724077488971186176 |
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13.160551 |