Impact of digital marketing on customer relationship of Icon Smart Home company / Nur Faziera Zaidi

• Main Author: Zaidi, Nur Faziera
• Format: Monograph
• Language: English
• Published: Bachelor of Business Administrations (Hons) Marketing 2012
• Subjects: Telemarketing. Internet marketing; Market surveys. Including brand choice. Brand loyalty; Customer services. Customer relations; Advertising
• Online Access: https://ir.uitm.edu.my/id/eprint/53132/1/53132.pdf; https://ir.uitm.edu.my/id/eprint/53132/

The development of the internet has made it possible for firm to develop new service and develop new interactive and relationship-building contact with their (Gronroos, 2000) where consumers able to access information whenever and then or any place where they desire. Digital marketing communication...