Exploring the most influential dimension of digital marketing towards customer relationship of icon smart home company / Nur Faziera Zaidi

• Main Author: Zaidi, Nur Faziera
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Telemarketing. Internet marketing; Market surveys. Including brand choice. Brand loyalty; Customer services. Customer relations; Advertising
• Online Access: https://ir.uitm.edu.my/id/eprint/55165/1/55165.pdf; https://ir.uitm.edu.my/id/eprint/55165/

The objectives of this study is to determine the most influential dimension of digital marketing towards customer relationship of ICON Smart Home Company besides to identify the level of interactivity between customers and Icon Smart Home Company through digital marketing. There are two issues occur...