Factors that influence the effective of social media advertising towards consumers' response : a study at Netherlands Maritime Institute of Technology / Nurul Arinah Muhammud

• Main Author: Muhammud, Nurul Arinah
• Format: Monograph
• Language: English
• Published: Bachelor Of Business Administrations (Hons) Marketing 2018
• Subjects: Telemarketing. Internet marketing; Advertising; Higher Education
• Online Access: https://ir.uitm.edu.my/id/eprint/53131/1/53131.pdf; https://ir.uitm.edu.my/id/eprint/53131/

Social media is a medium of technology that growing faster to do marketing activities. It is various influences for both customers and marketers Previously, many organizations used traditional media for advertisement, but due to technology advanced they transformed to social media (Lee and Hong 2016...