Consumer protection over soft issues relating to online advertising in Malaysia / Nur Hidayah Ab Aziz

• Main Author: Ab Aziz, Nur Hidayah
• Format: Conference or Workshop Item
• Language: English
• Published: 2014
• Subjects: Telemarketing. Internet marketing; Electronic commerce; Advertising
• Online Access: https://ir.uitm.edu.my/id/eprint/52375/1/52375.pdf; https://ir.uitm.edu.my/id/eprint/52375/

The emergence of the Internet has been currently affecting a number of areas in the business world including advertising. The increase of online advertisements in recent years shows that online advertising has become the preferred choice of marketers to establish their...