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Factors that influence the effective of social media advertising towards consumers' response : a study at Netherlands Maritime Institute of Technology / Nurul Arinah Muhammud

Social media is a medium of technology that growing faster to do marketing activities. It is various influences for both customers and marketers Previously, many organizations used traditional media for advertisement, but due to technology advanced they transformed to social media (Lee and Hong 2016...

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Main Author: Muhammud, Nurul Arinah
Format: Monograph
Language:English
Published: Bachelor Of Business Administrations (Hons) Marketing 2018
Subjects:
Telemarketing. Internet marketing
Advertising
Higher Education
Online Access:https://ir.uitm.edu.my/id/eprint/53131/1/53131.pdf
https://ir.uitm.edu.my/id/eprint/53131/
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spelling my.uitm.ir.531312021-12-08T08:32:08Z https://ir.uitm.edu.my/id/eprint/53131/ Factors that influence the effective of social media advertising towards consumers' response : a study at Netherlands Maritime Institute of Technology / Nurul Arinah Muhammud Muhammud, Nurul Arinah Telemarketing. Internet marketing Advertising Higher Education Social media is a medium of technology that growing faster to do marketing activities. It is various influences for both customers and marketers Previously, many organizations used traditional media for advertisement, but due to technology advanced they transformed to social media (Lee and Hong 2016) Customers are consequently more interactively and perceptually engaged with the foremost social media Platforms such as Facebook Google+ Snapchat YouTube, and Twitter. The usage of social media has been increase rapidly for sharing various forms of user-generated content, such as news photos and videos made public within a bounded system. Bachelor Of Business Administrations (Hons) Marketing 2018 Monograph NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/53131/1/53131.pdf ID53131 Muhammud, Nurul Arinah (2018) Factors that influence the effective of social media advertising towards consumers' response : a study at Netherlands Maritime Institute of Technology / Nurul Arinah Muhammud. Other. Bachelor Of Business Administrations (Hons) Marketing, Segamat, Johor.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Telemarketing. Internet marketing
Advertising
Higher Education
spellingShingle Telemarketing. Internet marketing
Advertising
Higher Education
Muhammud, Nurul Arinah
Factors that influence the effective of social media advertising towards consumers' response : a study at Netherlands Maritime Institute of Technology / Nurul Arinah Muhammud
description Social media is a medium of technology that growing faster to do marketing activities. It is various influences for both customers and marketers Previously, many organizations used traditional media for advertisement, but due to technology advanced they transformed to social media (Lee and Hong 2016) Customers are consequently more interactively and perceptually engaged with the foremost social media Platforms such as Facebook Google+ Snapchat YouTube, and Twitter. The usage of social media has been increase rapidly for sharing various forms of user-generated content, such as news photos and videos made public within a bounded system.
format Monograph
author Muhammud, Nurul Arinah
author_facet Muhammud, Nurul Arinah
author_sort Muhammud, Nurul Arinah
title Factors that influence the effective of social media advertising towards consumers' response : a study at Netherlands Maritime Institute of Technology / Nurul Arinah Muhammud
title_short Factors that influence the effective of social media advertising towards consumers' response : a study at Netherlands Maritime Institute of Technology / Nurul Arinah Muhammud
title_full Factors that influence the effective of social media advertising towards consumers' response : a study at Netherlands Maritime Institute of Technology / Nurul Arinah Muhammud
title_fullStr Factors that influence the effective of social media advertising towards consumers' response : a study at Netherlands Maritime Institute of Technology / Nurul Arinah Muhammud
title_full_unstemmed Factors that influence the effective of social media advertising towards consumers' response : a study at Netherlands Maritime Institute of Technology / Nurul Arinah Muhammud
title_sort factors that influence the effective of social media advertising towards consumers' response : a study at netherlands maritime institute of technology / nurul arinah muhammud
publisher Bachelor Of Business Administrations (Hons) Marketing
publishDate 2018
url https://ir.uitm.edu.my/id/eprint/53131/1/53131.pdf
https://ir.uitm.edu.my/id/eprint/53131/
_version_ 1718929550764670976
score 13.214268

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