Principles of Entrepreneurship (ENT530): Case Study: Jengka & Co By Grilled Street / Sarah Liyana Zainuddin ... [et al.]

• Main Authors: Zainuddin, Sarah Liyana, Mohammad Raffi, Nurul Izzati, Mazlan, Natasha Munirah Asyiqin, Mohd Fazi, Fatin Annisa
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Universiti Teknologi MARA; Hospitality industry. Hotels, clubs, restaurants, etc. Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/52472/1/52472.pdf; https://ir.uitm.edu.my/id/eprint/52472/

First of all, our group selected Jengka & Co. by Grilled Street to complete our second assignment which is case study and we had interviewed this restaurant. Jengka & Co. is located at No. 47 Jalan BDJS 5, Bandar Jengka. Jengka & Co. sells a variety of dishes, such as steamboat, western and others. They started out from a small business and ended up being a well-known brand of people. Like other businesses, Jengka & Co. By Grilled Street also has its own strength, opportunity, weakness and threats, and this is our job as a student who wanted to do the same business. Our group gains some information on their business issues in its restaurant following a survey and observation towards the restaurant. This can be a guide for improved business in our future. Jengka & Co. are known as steamboat restaurant because the main course of the restaurant is steamboat with provide the lower price in Jengka. They are new restaurant about 2 years ago. They are known also with the recommended menu which are pasta cabonara and chicken chop. We know that is not easy to find the customers but they have advantages if their location is near from education places which can gain more customers. The location is about 5 km from UiTM Jengka and most of the students are prefer their restaurant if they want eat steamboat. Their place also is near to Econsave and they also buy the building in new location which not building have the owner. They do not have many competitors there because their main menu is steamboat but their western also are good and recommended to eat there.