ENT 530 Business Model Canvas: McDonald's Company / Nurfarzana Liyana Nawawi ... [et al.]

• Main Authors: Nawawi, Nurfarzana Liyana, Mohammad, Nor'ai, Mohd Shah, Alia Natasha, Ghazali, Nur Athirah, Nor Azmi, Nor Alia Aqilah, Mohd Nasir, Nur Adila, Mohd Aris, Nur Syuhada, Saffar, Nur Aqila Najwa, Azali, Nurul Nabilla
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Business; Hospitality industry. Hotels, clubs, restaurants, etc. Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/54476/1/54476.pdf; https://ir.uitm.edu.my/id/eprint/54476/

McDonald's Corporation is recognized as a "Centralized, International company" and has become a global company in fast food industries with outlets in 120 countries and over 30,000 restaurants worldwide. McDonald's concentrated on a specific consumer segment, identifying a target...