Elements of trust in e-commerce interaction/ Mohd Sazili Shahibi ... [et al.]

• Main Authors: Shahibi, Mohd Sazili, Ali, Juwahir, Zaini, Muhamad Khairulnizam
• Format: Article
• Language: English
• Published: Fakulti of Information Management, Universiti Teknologi MARA 2011
• Subjects: Information technology. Information economy. Knowledge economy. Digital divide; Electronic commerce; Information technology. Information systems
• Online Access: https://ir.uitm.edu.my/id/eprint/52107/1/52107.PDF; https://ir.uitm.edu.my/id/eprint/52107/; https://ijikm.uitm.edu.my/

Trust was often cited as the main reason why many customers are still sceptical about some online vendors. The purpose of this paper is to identify the elements of trust in e-commerce interactions and how far the element of trust has influence a business transactions electronically. A survey was con...