Drivers of social media adoption among SMEs amidst the COVID-19 pandemic / Lina Nadia Abd Rahim, Nur Atiqah Zakiyyah Ramlee and Lennora Putit

• Main Authors: Abd Rahim, Lina Nadia, Ramlee, Nur Atiqah Zakiyyah, Putit, Lennora
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Selangor 2022
• Subjects: Information technology. Information economy. Knowledge economy. Digital divide; Technological innovations. Technology transfer; Internet advertising; Communication of technical information
• Online Access: https://ir.uitm.edu.my/id/eprint/74688/1/74688.pdf; https://ir.uitm.edu.my/id/eprint/74688/; https://myjms.mohe.gov.my/index.php/ABRIJ/

This study attempts to provide a comprehensive view of previous literature on social media adoption. The COVID- 19 outbreak has indirectly influenced social media usage in various events as a tool of marketing and communication platform among SMEs. Hence, social media adoption study is important in...