Food marketing: the influence of organic greenwash towards Malaysian consumers' trust: a conceptual paper / Muhammad Azman Ibrahim, Rafiatul Adlin Mohd Ruslan and Thong Foong Yen
This research is focusing on the influence of greenwash on Malaysian consumers' trust towards organic food products. Malaysian consumers are becoming more aware and understand the importance of organic food products. Although Malaysia's organic market is still niche, many organic food prod...
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Universiti Teknologi MARA
2021
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Online Access: | https://ir.uitm.edu.my/id/eprint/49516/1/49516.pdf https://ir.uitm.edu.my/id/eprint/49516/ http://myjms.mohe.gov.my/index.php/ABRIJ/issue/view/1190 |
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my.uitm.ir.495162022-07-04T07:31:31Z https://ir.uitm.edu.my/id/eprint/49516/ Food marketing: the influence of organic greenwash towards Malaysian consumers' trust: a conceptual paper / Muhammad Azman Ibrahim, Rafiatul Adlin Mohd Ruslan and Thong Foong Yen Ibrahim, Muhammad Azman Mohd Ruslan, Rafiatul Adlin Thong, Foong Yen Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations This research is focusing on the influence of greenwash on Malaysian consumers' trust towards organic food products. Malaysian consumers are becoming more aware and understand the importance of organic food products. Although Malaysia's organic market is still niche, many organic food products and organic retail/shops are available to purchase it. However, Malaysian consumers are concerned with the validity and credibility of organic food products, as many organic food products are from the local and importing country. Organic food products can relate to the greenwash that will impact consumers' trust towards organic food products. Therefore, the conceptual framework is developed by proposing four constructs - organic greenwashing, organic perceived risk, organic confusion and organic trust. The research will also focus on Malaysian consumers who have organic purchasing experience or intend to purchase organic food products. This conceptual paper will give insightful ideas for future research and give benefits to organic food retailing. Universiti Teknologi MARA 2021-05 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/49516/1/49516.pdf Food marketing: the influence of organic greenwash towards Malaysian consumers' trust: a conceptual paper / Muhammad Azman Ibrahim, Rafiatul Adlin Mohd Ruslan and Thong Foong Yen. (2021) Advances in Business Research International Journal, 7 (1): 5. pp. 135-141. ISSN 2462-1838 http://myjms.mohe.gov.my/index.php/ABRIJ/issue/view/1190 |
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Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations Ibrahim, Muhammad Azman Mohd Ruslan, Rafiatul Adlin Thong, Foong Yen Food marketing: the influence of organic greenwash towards Malaysian consumers' trust: a conceptual paper / Muhammad Azman Ibrahim, Rafiatul Adlin Mohd Ruslan and Thong Foong Yen |
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This research is focusing on the influence of greenwash on Malaysian consumers' trust towards organic food products. Malaysian consumers are becoming more aware and understand the importance of organic food products. Although Malaysia's organic market is still niche, many organic food products and organic retail/shops are available to purchase it. However, Malaysian consumers are concerned with the validity and credibility of organic food products, as many organic food products are from the local and importing country. Organic food products can relate to the greenwash that will impact consumers' trust towards organic food products. Therefore, the conceptual framework is developed by proposing four constructs - organic greenwashing, organic perceived risk, organic confusion and organic trust. The research will also focus on Malaysian consumers who have organic purchasing experience or intend to purchase organic food products. This conceptual paper will give insightful ideas for future research and give benefits to organic food retailing. |
format |
Article |
author |
Ibrahim, Muhammad Azman Mohd Ruslan, Rafiatul Adlin Thong, Foong Yen |
author_facet |
Ibrahim, Muhammad Azman Mohd Ruslan, Rafiatul Adlin Thong, Foong Yen |
author_sort |
Ibrahim, Muhammad Azman |
title |
Food marketing: the influence of organic greenwash towards Malaysian consumers' trust: a conceptual paper / Muhammad Azman Ibrahim, Rafiatul Adlin Mohd Ruslan and Thong Foong Yen |
title_short |
Food marketing: the influence of organic greenwash towards Malaysian consumers' trust: a conceptual paper / Muhammad Azman Ibrahim, Rafiatul Adlin Mohd Ruslan and Thong Foong Yen |
title_full |
Food marketing: the influence of organic greenwash towards Malaysian consumers' trust: a conceptual paper / Muhammad Azman Ibrahim, Rafiatul Adlin Mohd Ruslan and Thong Foong Yen |
title_fullStr |
Food marketing: the influence of organic greenwash towards Malaysian consumers' trust: a conceptual paper / Muhammad Azman Ibrahim, Rafiatul Adlin Mohd Ruslan and Thong Foong Yen |
title_full_unstemmed |
Food marketing: the influence of organic greenwash towards Malaysian consumers' trust: a conceptual paper / Muhammad Azman Ibrahim, Rafiatul Adlin Mohd Ruslan and Thong Foong Yen |
title_sort |
food marketing: the influence of organic greenwash towards malaysian consumers' trust: a conceptual paper / muhammad azman ibrahim, rafiatul adlin mohd ruslan and thong foong yen |
publisher |
Universiti Teknologi MARA |
publishDate |
2021 |
url |
https://ir.uitm.edu.my/id/eprint/49516/1/49516.pdf https://ir.uitm.edu.my/id/eprint/49516/ http://myjms.mohe.gov.my/index.php/ABRIJ/issue/view/1190 |
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1738513921126432768 |
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13.18916 |