The relationship between service quality and spectators satisfaction among Malaysian Football Fan / Shahrul Nizam Shamsul Bahri

• Main Author: Shamsul Bahri, Shahrul Nizam
• Format: Student Project
• Language: English
• Published: 2019
• Subjects: Awareness; Statistical data; Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/49309/1/49309.pdf; https://ir.uitm.edu.my/id/eprint/49309/

Spectator satisfaction was influenced by the dimension of quality and affected to the satisfaction of spectator. This study was aimed to determine the relationship between service quality and spectator satisfaction. The survey using questionnaire was approach to 451 of spectators at the Tan Sri Dato Haji Hassan Yunus Stadium, Larkin, Johar. The respondents were chosen using random sampling. For the purpose of this study, the questionnaire was adopted and adapted from Yoshida and James (2010). The statistical analysis that the researcher used is Pearson correlation. The current study has indicated that, there is a significant relationship between service quality and spectator satisfaction (r=. 746**.n=45 l , p<0.05) the result obtained in this study depict, there is a significant relationship between service quality of service provided and spectator satisfaction. This finding will help the organization to manage all of service quality dimension in order to attract spectator to come to the stadium.