Understanding customer orientation behaviour: a study on non-academic staff in UiTM Kuala Terengganu / Syahrul Hezrin Mahmud, Fatimah Zainab Dzulkifli and Najdah Abd Aziz

• Main Authors: Mahmud, Syahrul Hezrin, Dzulkifli, Fatimah Zainab, Abd Aziz, Najdah
• Format: Research Reports
• Language: English
• Published: 2011
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/49015/1/49015.pdf; https://ir.uitm.edu.my/id/eprint/49015/

The readiness of the staff in term of attitude and behaviour towards customer orientation behaviour is the key factor in delivering quality services and ensuring customer satisfaction. This study stresses on the attitudinal and behavioural aspects of non-academic staffs towards the concept of custom...