ENT 530 Social Media Portfolio: Icecreamistic / Anas Husna Zulkifli

• Main Author: Zulkifli, Anas Husna
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Marketing; Ice creams and ices
• Online Access: http://ir.uitm.edu.my/id/eprint/47804/1/47804.pdf; http://ir.uitm.edu.my/id/eprint/47804/

Ice cream, particularly during the summer months, is a very saleable commodity. The initial start-up costs are not as high as some other companies and may therefore encourage first-time entrepreneurs or those who are not prepared to risk large amounts of money. The decision to open an ice cream company was made because most persons with a sweet tooth were in an ice cream shop at one point or another. Icecreamistic was created in October 2020. It is a combination of the word “Ice cream” and “Fantastic”. In today's fast-paced digital world, however, minimalist names are often more persuasive and memorable than their long-standing counterparts. Furthermore, name is often work as a chance to give an excellent first impression. A business name is also a reflected image of your businesses, so choosing a good and unique name is very important. Icecreamistic is an ice cream business which also offers a delivery service to customers. Next, Icecreamistic also have variety of flavors such Classic Asam Boi, Syrup Bandung, Milky Corn, Teh Tarik Mamak, Lilac Taro and Soda Herbs. This business is home-based which at the same time saving the capital. Other than that, the target market of this business is mostly youth. This is because they love sweet dessert and cold at the same time. Moreover, the price of the ice cream is affordable for every age from the youngest to oldest