ENT 530 Social Media Portfolio: Icecreamistic / Anas Husna Zulkifli

• Main Author: Zulkifli, Anas Husna
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Marketing; Ice creams and ices
• Online Access: http://ir.uitm.edu.my/id/eprint/47804/1/47804.pdf; http://ir.uitm.edu.my/id/eprint/47804/

Ice cream, particularly during the summer months, is a very saleable commodity. The initial start-up costs are not as high as some other companies and may therefore encourage first-time entrepreneurs or those who are not prepared to risk large amounts of money. The decision to open an ice cream comp...