Environment friendly products: Factors that influence the green purchase intentions among youth in Malaysia / Nazirah Hamim

• Main Author: Hamim, Nazirah
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Environmental aspects. Green marketing; Malaysia; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/47416/1/47416.pdf; https://ir.uitm.edu.my/id/eprint/47416/

The study aims to determine the factors that influence green purchase intention towards environment friendly product among youth in Malaysia. Recently, the environmental problem has become one of the most important issues in. Businesses have started to discover that in the future customers' pur...