A study on factors influence consumers purchase intention towards green marketing awareness among university students in Melaka / Sheilla Afiqah Ab Rahim

• Main Author: Ab Rahim, Sheilla Afiqah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2019
• Subjects: Environmental aspects. Green marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/25990/1/PPb_SHEILLA%20AFIQAH%20AB%20RAHIM%20BM%20M%2019_5.pdf; http://ir.uitm.edu.my/id/eprint/25990/

This research study is to identify on factor influence consumers’ purchase intention towards green marketing awareness among university students in Melaka. The factor were awareness of green marketing, awareness of price, awareness of eco-label and consumers’ environmental concerns. This study resea...