Factors that drive consumers to green purchase intention among UiTM Malacca City Campus students / Sarjana Siliyu

• Main Author: Siliyu, Sarjana
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2018
• Subjects: Environmental aspects. Green marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Melaka
• Online Access: http://ir.uitm.edu.my/id/eprint/23594/1/PPb_SARJANA%20SILIYU%20M%20BM%2018_5.pdf; http://ir.uitm.edu.my/id/eprint/23594/

Over the last decade, consumer consumption of goods and services has increased tremendously across the world, leading to depletion of natural resources and severe damage to the environment (Chen and Chai, 2010). According to Hossein Nezakati and Masoumeh Hosseinpour (2015) in Malaysia, the concept o...